`Date-wise News`

I do not see the death of the newspaper altogether: Richard Quest

The young generation needs to read newspapers. But in future, it will be all about quality, says the international business correspondent with CNN

Abid Hasan Jul 6, 2013 9:26 AM

Brand Connect launches sports vertical

Extensive mktg plans for Brand Connect Racing will be unveiled shortly. The focus will be on social media, digital, television, PR and on-ground activations

exchange4media Staff Jul 6, 2013 8:31 AM

Human behaviour & creating human value drive Leo Burnett: Mark Tutssell

For me there are four tenets of what we do - People, Purpose, Participation, Populism, says the Chief Creative Officer of Leo Burnett Worldwide

exchange4media Staff Jul 6, 2013 8:17 AM

Rodger Beekman appointed CCO of Havas Worldwide Netherlands

Beekman’s appointment follows the departure of the creative directors in April 2013. He moves from 60 layers of cake, where he had a seven-year stint

exchange4media Staff Jul 6, 2013 8:14 AM

Everything boils down to measurement & RoI: Preetesh Chouhan

Just as television has TRPs, a similar model is on the anvil for online video content. Several agencies are working on a GRP kind of model, says the VP, APAC, Vdopia

exchange4media Staff Jul 6, 2013 8:13 AM