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ICMA-2017

It’s time we start creating and marketing content on mental health: Harsh Songra, Founder, MyChildApp

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

Misbaah Mansuri Sep 12, 2017 8:39 AM

ICMA 2017: Social media tools and influencer marketing made for a compelling annual content marketing plan for brands

Castrol Activ Scooter, ICICI Lombard and Mother Dairy Ice Creams’s annual plans hit the right spot for online consumers

exchange4media Staff Sep 4, 2017 8:10 AM

ICMA 2017: How brands aced content marketing in print

Brands like Dainik Jagran, Kelloggs Chocos and Dainik Bhaskar have woven content marketing into print expertly as they propagated meaningful societal issues

exchange4media Staff Sep 1, 2017 8:12 AM

ICMA 2017: Video works much better than words for the mass consumer: Malay Dikshit, CCO, Tata Sky

Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

ICMA 2017: No brand can afford to ignore the role that video will play in its content strategy: Aparna Mahesh, CMO, FreshMenu

Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

exchange4media Staff Aug 29, 2017 8:09 AM

ICMA 2017: How Girl Power infused fresh blood in these brands' marketing strategies

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM

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