Digital News
According to data compiled by comScore in December 2017, Taboola has reached 43.6% desktop users globally just after Google and Microsoft
One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.
Nilanjana Bhaduri Jha, Chief Content Officer, NDTV Convergence, has decided to end her innings with the English news website where she devoted over 10 years of her professional life
This will generate accurate data as to which part of the advertisement was actually viewed
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Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM
Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.
Focusses on curating experiences of cities, providing localized content for users to discuss, connect, interact and share with people from all over the city on their mobile apps.
Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach
Ventes Avenues is mandated to look after SHAREit's mobile branding inventory in India
Ankit Rawal of Greedy Games highlights some gaming trends for this year
Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile
Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre
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Personalization is a bit over-hyped, the first target of brand should be frictionless engagement with consumers, says Krishnan Chatterjee, Head of Marketing, SAP India
Ravi Shharma, Senior VP and Head of Sales at Saavn, talks about growth strategy, diversifying into regional content, their key differentiator and the digital music arena being on the cusp of a revolution
In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends
Hosting a panel of women leaders at FICCI FRAMES to discuss women empowerment in the digital era, the rise of women movements, and how the community can support the development of more women leaders in the future
This update also makes sharing better, as the new “share” icon on every tweet enables people to bookmark a tweet, share via Direct Message, or share off of Twitter any number of ways.
Nachiket Pantvaidya, Group COO, Balaji Telefilms, shares the financial strategy for his movie business, how he plans to capitalize on India’s rapid digital growth and maintain TV leadership.
Subrat Kar, co-founder and CEO, talked about how Vidooly is going to get more penetration from the market in online video content in 2018
Reliance Big TV brings free of cost entertainment to Indian households as a Digital India Initiative
It supports the digital India Initiative by bringing urban and rural India on the same platform for entertainment and education with a unified consumer offer.
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