Digital News
Total music industry revenues grew from Rs 570.7 Cr. in 2016 to Rs 725.6 Cr. in 2017
Hosi Simon, CEO, Vice APAC and Chanpreet Arora, CEO, Vice India, speak about the company’s India strategy and the unique growth opportunity that this market offers.
At TVF, Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships
Anurag’s will be managing the revenue and brand solution strategy of all brands which include, Firstpost.com, Tech2, Firstpost studios and Faking News. He will also look at how strategically these brands can be built to connect to its audiences across social and other platforms and how brands can then leverage this strength.
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
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CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Netflix's earnings and subscriber growth beat even its own forecast and investor expectations, vows to get even more aggressive on content front
Recreating inspiring stories, this is Ola's way of thanking its Driver Partners who went beyond the call of duty
David Baser, Product Management Director, Facebook, tackled the hard question in a blog post: What data does Facebook collect when I’m not using the service, and why?
Social Kinnect aims to build Beautiful Homes as a one-stop destination for all décor inspirations by creating interesting and noteworthy content to amplify the brand’s social presence.
India’s newest publisher adopts video strategy to deliver high value digital journalism to 15 million visitors
As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.
WONDOODY is known for its fully-integrated campaigns, omni-channel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with creative expertise to drive compelling, sharable content.
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The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community.
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The new funding will be used to expand the Punchh Marketing Cloud to new industries and roll out predictive marketing capabilities using AI and machine learning.
Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network
A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders
DAN e4m Digital Report lists Social Media as one of the significant growth drivers for digital advertising in India
During the hearing, lawmakers are said to have repeatedly interrupted Zuckerberg mentioning that he was not answering questions to their satisfaction.
Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu
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