International: 'National Geographic' Big Winner at National Magazine Awards
NEW YORK (AdAge.com) -- Some years the National Magazine Awards amount to a heap of accolades for The New Yorker, while last year emerged as a five-win coronation for New York. The 2008 awards last night seemed to recognize a wider range, giving National Geographic the most wins with three.

NEW YORK (AdAge.com) -- Some years the National Magazine Awards amount to a heap of accolades for The New Yorker, while last year emerged as a five-win coronation for New York. The 2008 awards last night seemed to recognize a wider range, giving National Geographic the most wins with three.
Don't get us wrong: The New Yorker still triumphed. It rebounded from its unusual shutout last year by snapping up the general excellence prize for magazines with paid circulations between 1 million and 2 million.
"I kind of forgot what you're supposed to do," joked Editor in Chief David Remnick as he accepted the title's 47th award, more than any other magazine has collected.
Less familiar winners
But many of the winners were at least a little less familiar. Print magazine, a title about graphic design, won general excellence for magazines with circulations below 100,000. Mother Jones won general excellence for the next largest category. The Nation snared the public interest prize. Atlanta magazine, founded by the Atlanta Chamber of Commerce in 1961 and eventually bought by Emmis Communications, took the trophy for feature writing.
New Letters, which is published by the University of Missouri-Kansas City, won in the essays category. Virginia Quarterly Review, meanwhile, returned to the winner's circle for the best single-topic issue, about South America in the 21st century.
"This issue almost killed every single member of our staff, so this almost makes it worth it," said Ted Genoways, who co-edited the issue with Daniel Alarcón.
And Backpacker, sold last year by Rodale to Active Interest Media, won general excellence for circulations from 250,000 to 500,000. Jonathan Dorn, the editor in chief who gave a rambling if funny acceptance speech one year ago, stayed focused this time around and thanked both his magazine's former owner and its new one.
'Stunned'
National Geographic's three awards came for general excellence among magazines with circulations over 2,000,000, photojournalism and reporting. "I'm stunned," said editor in chief Chris Johns. It now has 18 Ellies.
The awards, nicknamed Ellies for the Alexander Calder elephant sculptures that serve as trophies, were presented during a black-tie show in Manhattan last night by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism.
Industry names, nominees and presenters there included former New Yorker editor Tina Brown, Padma "Top Chef" Lakshmi, Mets legend (turned magazine founder) Lenny Dykstra, Obama Girl, New York Police Commissioner Ray Kelly and longtime ASME Executive Director Marlene Kahan.
Virtually all the better-known winners came from one company, Conde Nast Publishing. There was The New Yorker, of course, but also GQ for general excellence in the 500,000 to 1 million circulation category; Vanity Fair for profile writing and photo portfolio; Wired for design; Gourmet for photography; and, in a blow to Gawker's crusade to bring down Portfolio editor in chief Joanne Lipman, Portfolio for magazine section.
Last year Adam Moss, editor in chief of New York, accepted so many awards on behalf of his magazine that, feeling self-conscious, he told the crowd, "You will never give us one of these again." He was wrong: New York won the leisure interests category for a feature mapping New York City's street food.
The 2008 National Magazine Award winners:
National Geographic for General Excellence (over 2,000,000 circulation)
The New Yorker for General Excellence (1,000,000 to 2,000,000 circulation) GQ for General Excellence (500,000 to 1,000,000 circulation)
Backpacker for General Excellence (250,000 to 500,000 circulation)
Mother Jones for General Excellence (100,000 to 250,000 circulation)
Print for General Excellence (under 100,000 circulation)
Popular Mechanics for Personal Service
New York for Leisure Interests
National Geographic for Reporting
The Nation for Public Interest
Atlanta for Feature Writing
Vanity Fair for Profile Writing
New Letters for Essays
Rolling Stone for Columns and Commentary
The Atlantic for Reviews and Criticism
Condé Nast Portfolio for Magazine Section
The Virginia Quarterly Review for Single-topic Issue
Wired for Design
Gourmet for Photography
National Geographic for Photojournalism
Vanity Fair for Photo Portfolio
Harper's Magazine for Fiction
RunnersWorld.com for General Excellence Online
Source: AdAge.com
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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