Innovation, creativity in advertising honoured at DAC's ICE Awards 2016
The Delhi Advertising Club’s Indian Creative Excellence Awards (ICE) - 2016 held on Wednesday evening was a celebration of innovation and creativity in the advertising space
The Delhi Advertising Club’s Indian Creative Excellence Awards (ICE) - 2016 held on Wednesday evening was a celebration of innovation and creativity in the advertising space. As reported previously by exchange4media, Vermillion Communications emerged as the big winner. The advertising agency won several key awards including the Agency of the Year in both the categories. The entire list of awardees is given below:
Category A (MNC / Creative Boutiques / Design Houses /Ad Agencies / Creative Studios / Digital Agencies)
Consumer Product (FMCG)
1. Vermillion Communication Pvt. Ltd. for Patanjali Kesh Kanti
2. Vermillion Communication Pvt. Ltd. for Patanjali Aloe Vera
Consumer Durable
1. H. S. Ad, India for L.G. X Boom
2. H. S. Ad, India for L.G. Home Theater
Social Service / Public Awareness
1. Vermillion Communication Pvt. Ltd. for Ritu Wears
2. Omni Media Communication Pvt. Ltd. for Kalpana – Axe
Retail / Showroom / Jewellery
1. Vermillion Communication Pvt. Ltd. for Diwan Sahib
2. Herald Advertising Agency for Mehrasons Jewellers
Interior
1. Vermillion Communication Pvt. Ltd. for Peach Tree
2. Vermillion Communication Pvt. Ltd. for Ventura
Luxury
1. Vermillion Communication Pvt. Ltd. for Diwan Sahib
2. Herald Advertising Agency for Johnson Watch
Government
1. Vermillion Communication Pvt. Ltd. for M/o Urban Development
2. Crayons Advertising Pvt. Ltd. for Delhi Police
Government (Repetition)
1. Crayons Advertising Pvt. Ltd. for Kohinoor Foods Ltd.
2. Innocean Worldwide Comm. Pvt. Ltd. for Hyundai Santa Fe Himalaya
Government / PSU / Social Service
1. Crayons Advertising Pvt. Ltd. for J & K Tourism
2. Span Communications for Central Adoption Resource
Any Product / Service
1. I Brood 7 Communication Pvt. Ltd. for Centre for Sight
2. I Brood 7 Communication Pvt. Ltd. for Lence Kart.com
Search Marketing Campaign
1. Reprise Media Pvt. Ltd. for Jokey Thermal Innovation
2. Interactive Avenues Pvt. Ltd. for The Economist
Social Media Marketing Campaign
1. Interactive Avenues Pvt. Ltd. for Coke Wishes
2. Interactive Avenues Pvt. Ltd for Amazon India
Digital Integrated Campaign
1. Magnon Eg+ for Talentrack
2. Interactive Avenues Pvt. Ltd. for Amazon India – Aur Dikhao
Digital Agency of the Year
1. Interactive Avenues Pvt. Ltd.
POP Calendars / Diaries / Newsletters
1. Innocean Worldwide Comm Pvt. Ltd. for Times Job Calenders
2. Crayons Advertising Pvt. Ltd. for Fortune Hotels
POP Product Brochures / Leaflets / Posters
1. Innocean Worldwide Comm Pvt. Ltd. for Innocean Worldwide Comm Pvt. Ltd.
2. Innocean Worldwide Comm Pvt. Ltd. for Hyundai Creta AVN (Clothes)
Campaign of the Year
1. Crayons Advertising Pvt. Ltd. for Kohinoor Foods Ltd.
Agency of the Year
1. Vermillion Communication Pvt. Ltd.
Category B for Made in India Agencies
Consumer Product (FMCG)
1. Span Communications for Silvetta
2. Vermillion Communication Pvt. Ltd. for Kohinoor Soap & Detergent
Tourism
1. Stark Communications for Kerala Tourism
2. Span communications for State Tourism
Educational / Institutional
1. Span Communications for CBSE
2. Infinity Advertising for Vidya Sanskaar Intl School
Real Estate
1. Essence Communications for Risabh Group
2. Airads Ltd. for Hudco Housing for all
Service
1. Vermillion Communications Pvt. Ltd. for Berkowits
2. Infinity Advertising Pvt. Ltd for Print Smith
Recruitment
1. Infinity Advertising Pvt. Ltd. for Continental Tyers
2. Airads Ltd. for GAIL Recruitment Ad
Social Service / Public Awareness
1. Vermillion Communications Pvt. Ltd. for Ritu Wears
2. Vermillion Communications Pvt. Ltd. for Paras Hospital – Log Apni Supari Khud Dete Hain
Corporate
1. Infinity Advertising Pvt. Ltd for Continental Tyres
2. Vermillion Communications Pvt. Ltd. for Ion Exchange
Retail / Showroom / Jewellery
1. Vermillion Communications Pvt. Ltd. for Diwan Sahib
2. O Positive Communications Pvt. Ltd. for P.C. Jewellers-Some People Are
Health
1. Lalit Advertising for Four Fountains De Stress Spa
2. Vermillion Communications Pvt. Ltd. for Patanjali Aloe Bera & Amla Juice
Pharmacy & Healthcare Products
1. Vermillion Communications Pvt. Ltd. for Vacurect
2. Infinium Advertising Company for Din Dayal Ausadhi -303 Capsul
Travel
1. Graphis Ads Pvt. Ltd. for Air India
2. Span Communications for Find My Stay – Hotel
Automotive
1. Infinity Advertising Pvt. Ltd. for Continental Tyres – Smart Retradeable
2. Infinity Advertising Pvt. Ltd. for Continental Tyres – Smart Retradeable
Financial
1. Mode Advertising & Marketing Pvt. Ltd. for SBI – Exclusif
2. Mode Advertising & Marketing Pvt. Ltd. for SBI- In Cube
Government Winner
1. Span Communications for EESL
2. Vermillion Communications Pvt. Ltd. for National Book Trust
Fashion & Lifestyle
1. Vermillion Communications Pvt. Ltd. for Dayal Opticals
2. O Positive Communications Pvt. Ltd. for W-200 Stores
Consumer Product
1. Vermillion Communications Pvt. Ltd. for Patanjali – Kesh Kanti
2. Vermillion Communications Pvt. Ltd. for Patanjali – Alovera
Govt. / PSU / Social Service
1. Air Ads Ltd. for Odd- Even Campaign Govt. of Delhi
2. Span Communications for Cara
Any Product Service
1. Essence Communications Pvt. Ltd for Sikka / Kamna
2. O Positive for Nextra Telecom Service Ltd.
Best Innovation in Outdoor Media
1. Span Communications for 99 Acress.com
2. Advertising Bureau & Consultants for Beekay Turbo TNT
Search Marketing Campaign
1. Span Communications for Find My Stay
2. Ads Curry Advertising for Skoda Auto
Social Media Marketing Campaign
1. Fortune Talkies Pvt. Ltd. for Zen Phone Selfie / Asus
2. Fortune Talkies Pvt. Ltd. for Save The Children India
Digital Integrated Campaign
1. Span Communications for Fresh Look
2. Ads Curry Advertising for AVAYA India
Digital Agency of the Year
1. Span Communications
POP / Calendars / Diaries / Newsletters / Corporate Brochures
1. Graphis Ads Pvt. Ltd. for Air India – Wall & Desk Calendar
2. Chiranjan Advertising for Dept. of Admn. Reforms & Public
POP / Product Brochures / Leaflets & All Other POP Collaterals
1. Air Ads Ltd. for Gail Corporate Memnto
2. Basic 4 Advertising for AMADEUS
Campaign of the Year
1. Span Communications Pvt. Ltd. for CBSE
Agency of the Year
1. Vermillion Communications Pvt. Ltd.
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TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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