India's mobile internet ad spends to reach $36 mn in 2014: Report
As per the Global Media Intelligence Report by eMarketer & SMG, spending on mobile internet ads will reach $4.14 bn across the APAC region this year, up from $2.69 bn in 2012
“As smartphones and tablets become ubiquitous, advertisers will be able to capitalise on this unprecedented opportunity to develop more meaningful experiences with consumers leveraging mobility and place, and they will increase worldwide mobile ad spending to an estimated $59.7 billion by 2017, a nearly four-fold increase compared with this year,” shared Kate Sirkin, Executive Vice President of Global Research for Starcom MediaVest Group.
According to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group, global ad spending will rise 2.8 per cent to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity.
While total media ad spending will be up this year, the rate of increase will not be particularly strong. eMarketer estimates ad expenditures will rise 2.8 per cent worldwide to $517.10 billion, compared to last year’s 4.4 per cent spending increase.
Digital, however, is a bright spot, particularly mobile. eMarketer estimates spending on digital advertising will reach $117.60 billion this year, up 13.0 per cent, compared to 2012 levels, while mobile spending will hit nearly $15.82 billion, representing a whopping 79.7 per cent year-over-year increase.
Much of the spending growth stems from broader digital adoption on the part of consumers. The report, which covers six major regions – including Asia-Pacific, Western Europe, Central and Eastern Europe, the Middle East and Africa, North America, and Latin America – and 40 countries, paints a picture of continued device adoption globally.
Almost 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in the Asia-Pacific region, a share that is expected to increase over time. eMarketer estimates that 2.43 billion people in Asia-Pacific will use a mobile phone at least monthly this year. That translates to 56.3 per cent of the world’s mobile phone users. More than 1 billion of these mobile users will be in China alone, and about half that number will reside in India. By 2017, eMarketer estimates, Asia-Pacific will have around 3 billion mobile phone users out of a total 5.1 billion across the globe.
Perhaps the most astounding figure demonstrating Asia-Pacific’s trajectory is its smartphone user growth. In 2009, Asia-Pacific had just 86.2 million smartphone users. This year, Asia-Pacific will have more than four times as many smartphone users – 738.2 million total – than the next largest region in that category, Western Europe, which will have 161.1 million by the end of the year, and North America, which will have 152.2 million.
Advertisers are lining up to reach these users, many of whom are part of a rising middle class across several emerging markets in the region. eMarketer estimates spending on mobile internet ads, including display and search, but excluding messaging-based formats, will reach $4.14 billion across the region this year, up from $2.69 billion in 2012.
That will represent 26.2 per cent of all mobile internet ad spending in the world, making Asia-Pacific second only to North America by this metric. The region is expected to lose share in the coming years, however, as mobile internet ad spending in Western Europe grows more quickly.
Overall, Asia-Pacific will account for 27.7 per cent of total media ad spending and 28.7 per cent of digital ad spending in the world, ranking it second for both types of ad expenditure.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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