<p align=justify>Social media has given a way to Intel to humanize our brand. When you are a technology company, it is very difficult to have a persona to connect with people emotionally. Social has opened doors for us to put that human face on something that hasn’t been so tangible.</p>

exchange4media Staff Jun 8, 2012 12:00 AM

“Innovation is not the only way to stand out in the outdoor medium. It’s an easy methodology to get attention. There are brands that understand the value of this medium and use volume as a clutter breaking strategy”

exchange4media Staff Jun 8, 2012 12:00 AM

Glam took the emotion of print and the interactivity of TV and incorporated it into an online environment. In addition, timing helped as more and more consumers were turning to digital on their computers, iPhones and iPads as the primary medium to get their lifestyle content. Being purely digital is what made it work, and as a result, Glam is now No. 1 in lifestyle, reaching over 230 million consumers a month.

exchange4media Staff Jun 5, 2012 12:00 AM

We can’t be too focussed on people’s expectations. It is great they have it but we need to see things with our final objective in view - what are our strengths and shortcomings, where we want to be and how we will get there. I would like to just go about doing my work and do it in the best way possible. Things like awards are an outcome of the work you produce. This is a very competitive place but I am not worried about that. I want a mindset of beating what we did yesterday. Our competition is our immediate past.

exchange4media Staff Jun 1, 2012 12:00 AM

ZO is second or third largest business globally, it is the number one brand in the US and it is in the top three brands in most of the key markets. I am pleased with what we did last year in India but we need to push harder, invest in people and training, invest in technology and explore options such as acquisitions to grow further, because arguably India is going to be the fastest growing market in the next 10 years.

exchange4media Staff May 25, 2012 12:00 AM

Mobile advertising has come a long way and its future is bright. Adoption of smartphones and tablets in emerging countries will drive its reach tremendously. Large brands are increasingly dedicating bigger portions of their digital advertising budgets to mobile as there is now a better understanding of the platform and its benefits.

exchange4media Staff May 24, 2012 12:00 AM

Using the power of the internet to deliver products and services and connecting with customers

exchange4media Staff May 23, 2012 12:00 AM

Traditionally, radio consumption was skewed towards at-home listening with 96 per cent listeners tuning in from their homes and four per cent while commuting. But now we are seeing almost 20-30 percent of listeners tuning in from their mobile phones while on the move. Over the next few years, these numbers are expected to grow considerably.

exchange4media Staff May 22, 2012 12:00 AM

If you look at the heart of marketing, it breathes meaning into things and ideas. Take Coke and plain carbonated water – the difference between the two is a few billion dollars! As human beings, we decode everything, because the human need is to fill ourselves with meanings. If you are a shaper of meaning, you must know how meaning is made. What is becoming important is symbolic and virtual. Marketing opens up new ways of seeing the world.

exchange4media Staff May 18, 2012 12:00 AM

Social media is an abused medium. Everyone wants to ride on it because it’s new and fast growing. However, it cannot be used in isolation. The internet as a whole offers large number of opportunities for PR professionals to play listeners, conversationalists and crisis managers.

exchange4media Staff May 17, 2012 12:00 AM

With broadband penetration crossing a hundred million, there are early adopters of the online travel category

exchange4media Staff May 14, 2012 12:00 AM

"Shopper marketing is about being with the consumer right from the time he enters a store and not just being present at the point of sale. This requires understanding consumers and reaching out to them in a local and relevant manner. Shopper marketing has been in existence since the time ‘kirana’ stores came up, but there was no science attached to it then. With the arrival of mall culture and modern retail, the number of contextual touch-points with the consumer have increased, which has in turn increased the scope of work in this space."

exchange4media Staff May 14, 2012 12:00 AM

In the last 18 months, we have seen that usage of internet in India has become more utility-based. E-commerce last year crossed the $6 billion mark in India of which $5 billion was for travel &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

exchange4media Staff May 11, 2012 12:00 AM

Talent continues to be a key area of focus for us. And Mobile is another area of priority on our agenda. Our resources are fully alert on that area. We had started very early on it in Europe and then we made some interesting reinforcements in the US. We now expect that the global teams would also work with our teams in markets such as India on that front.

exchange4media Staff May 4, 2012 12:00 AM

The one sole milestone that had every radio station - big small, single station, pan India presence station - alike smiling was the realization that the Indian government had finally given a nod to the clearance of the much-delayed FM radio expansion Phase III. We’re finally in the race to reach international broadcasting standards as the FDI allows international players to enter the Indian markets. However, as an industry, we were expecting more than 26 per cent.

exchange4media Staff May 2, 2012 12:00 AM

The positioning for a product is decided keeping in mind a number of factors, including strength of the brand

exchange4media Staff May 2, 2012 12:00 AM

Business is like boxing. You have to walk in the ring expecting blows and knowing that you will be hurt. It then is all about getting up and throwing your own punches. In the boxing ring, you have to think how you outlast your opponent. It is the same in business – competition can have deep pockets but you have got to be smarter, agiler and you have to know how to survive and fight back.

exchange4media Staff Apr 27, 2012 12:00 AM

While we are present on all media vehicles, ad campaigns strongly depend on each product

exchange4media Staff Apr 26, 2012 12:00 AM

Social media is very big when it comes to promoting deals and it already accounts to five per cent of our revenue. This is why we invested in a shopping cart, so that people can actually buy by clicking on the Facebook page.

exchange4media Staff Apr 24, 2012 12:00 AM

Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.

exchange4media Staff Apr 17, 2012 12:00 AM