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Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
Sonam Gulati Mar 27, 2014 9:44 AM
Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
Sonam Gulati Mar 27, 2014 7:48 AM
Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly
Sonam Gulati Mar 26, 2014 7:46 AM
A distinguished panel of experts at ad:tech 2014 discusses the multi-screen phenomena and whether mobile will grow at the cost of bigger screens
Sonam Gulati Mar 26, 2014 7:41 AM
The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher
Sonam Gulati Mar 25, 2014 7:51 AM
The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur
Sonam Gulati Mar 20, 2014 9:23 AM
With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today
Sonam Gulati Mar 19, 2014 7:48 AM
While sectors like FMCG, BFSI & automobiles are just testing the waters with digital advertising, e-commerce players are spending vast chunks of their marketing budget on the medium
Sonam Gulati Mar 13, 2014 9:01 AM
The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile
Sonam Gulati Mar 11, 2014 9:24 AM
If someone wants to buy a vehicle & most of the processes like loan & document collection can be done online, why wouldn't they opt for it? We will definitely look at it, says the Head - Digital Initiatives, TVS Motors
Sonam Gulati Mar 7, 2014 8:59 AM
Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and take notice
Sonam Gulati Mar 5, 2014 8:34 AM
User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable feedback, says the Co-founder & CEO of Zomato.com
Sonam Gulati Mar 4, 2014 8:48 AM
TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies
Sonam Gulati Mar 3, 2014 8:39 AM
As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages
Sonam Gulati Feb 27, 2014 7:51 AM
Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives
Sonam Gulati Feb 25, 2014 8:09 AM
With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?
Sonam Gulati Feb 21, 2014 9:23 AM
Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts
Sonam Gulati Feb 19, 2014 8:25 AM
As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users
Sonam Gulati Feb 17, 2014 7:57 AM
With the medium growing at a breakneck speed, marketers are now looking for greater reach & accurate numbers on ROI. Is this the right time to introduce a measurement body along the lines of IRS or TAM?
Sonam Gulati Feb 13, 2014 8:45 AM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant's business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 13, 2014 7:51 AM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 12, 2014 7:57 PM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 12, 2014 7:38 PM
Digital advtg is drawing more interest from advertisers in terms of allocated budget & creative utilisation. Industry insiders corroborate the predicted growth of digital marketing in GroupM's 'This Year, Next Year' report for 2014
Sonam Gulati Feb 12, 2014 8:32 AM
While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?
Sonam Gulati Feb 10, 2014 8:42 AM
The Google India MD talks exclusively to exchange4media about the hugely popular India-Pakistan 'Reunion' video, Google+ , digital advertising spends and more
Sonam Gulati Feb 10, 2014 7:59 AM
Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights, says Vaasu S Gavarasana, Head - APAC Business Mktg, Yahoo Asia Pacific
Sonam Gulati Feb 8, 2014 10:06 AM
The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month
Sonam Gulati Feb 7, 2014 9:05 AM
The internet major has reported yet another revenue decline; online display and search ad rates dip in Q4 2013
Sonam Gulati Feb 5, 2014 7:59 AM
Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead
Sonam Gulati Feb 5, 2014 7:57 AM
Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage
Sonam Gulati Feb 3, 2014 8:06 AM
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