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In a move to hyperlocalise the website, Snapdeal.com has launched a feature called ‘Deals NearMe’. The feature addresses the need of consumers to avail relevant offers at a location near them.
Shubhi Tandon Aug 2, 2011 12:34 PM
In a bid to increase its digital presence, Max Healthcare has roped in Olive as its digital agency. The account was earlier handled by Pepper Square.
Shubhi Tandon Aug 2, 2011 12:32 PM
Big Digital is launching an online reality show targeted at youth. Called ‘Transform India- Youth Uncensored’, the show aims to address a range of social issues.
Shubhi Tandon Aug 2, 2011 9:14 AM
Star World is planning to launch a new tool to engage with its fans on Facebook. Called the ‘Viewer Partner Program’, the app will help the channel to get feedback from its TG.
Shubhi Tandon Aug 2, 2011 9:04 AM
In a bid to drive awareness about itself, e-commerce portal Myntra.com has launched a new TV commercial. The campaign is the first foray by Myntra into the television space. The company has allocated an ad spend of Rs 4-5 crore for the brand campaign.
Shubhi Tandon Aug 1, 2011 8:47 AM
Facebook has launched a guide for businesses and marketers that is aimed at helping them use the social networking site for building, engaging and amplifying themselves.
Shubhi Tandon Jul 30, 2011 9:28 AM
Titan has assigned its digital mandate across all its brands to independent digital agency 22feet following a multi-agency pitch. O&M is the creative agency for Titan, while Maxus is the media AoR. 22feet will be also setting up a dedicated digital hub for Titan to lay a solid web foundation for the brand.
Shubhi Tandon Jul 27, 2011 2:30 PM
e4m takes look at Promoted Tweets, the new feature launched by Twitter for brands to advertise in the microblogging and social networking site. Will it help amplify the brand message to broader audience or will it be seen as intrusive, industry experts share their views...
Shubhi Tandon Jul 25, 2011 8:30 AM
Tribal DDB has been appointed by Cox & Kings as its digital agency. Tribal DDB will handle the travel company’s complete digital presence in India.
Shubhi Tandon Jul 25, 2011 8:24 AM
With the closure ‘News of the World’ tabloid following phone hacking allegations, the Fourth Estate is once again under the scanner as the incident raises several questions on journalistic ethics, besides engulfing the Murdoch media empire in its wake…
Shubhi Tandon Jul 21, 2011 9:11 AM
Reporter Shubhi Tandon gets a taste of the digital media in use in the real world by advertisers, marketers and media agencies at the exchange4media Conclave, held in Delhi on June 12, 2011…
Shubhi Tandon Jul 16, 2011 8:35 AM
Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...
Shubhi Tandon Jul 12, 2011 10:02 AM
It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...
Shubhi Tandon Jul 12, 2011 8:47 AM
While Facebook's video chat would in all probability be the most talked about aspect of social networks for days to come, does this feature or Google+, make any difference for brands and marketers?
Shubhi Tandon Jul 7, 2011 1:29 PM
Marrying online and offline ads, recently launched matrimonial website Findmymatch is seeking to leverage all media platforms. The site is undertaking a strong digital marketing push, allocating as much as 85 per cent of its budget for it.
Shubhi Tandon Jul 7, 2011 8:34 AM
BuzzCity,a global mobile ad network, released a report which showed India to be leading in the number of advertisements served on mobile, from January 2011 to May 2011.
Shubhi Tandon Jul 4, 2011 9:11 AM
Hemant Sachdev, who has put in his papers as Joint MD of Consumer and Online Businesses at Microsoft India, will be with the organisation till September 30, 2011.
Shubhi Tandon Jul 4, 2011 8:25 AM
Geared to take on Facebook in the social network domain, Google+ is creating waves. e4m finds out from industry on where it scores over Facebook and can it avoid the fate of many other Google products that fizzled out over time.
Shubhi Tandon Jul 1, 2011 11:20 AM
Facebook is introducing its payment system, Facebook Credits, in India from July 1, 2011. A look at how it will impact e-commerce and brands on Facebook...
Shubhi Tandon Jul 1, 2011 10:56 AM
QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.
Shubhi Tandon Jun 24, 2011 8:53 AM
ICANN has approved the creation of new top level domains. This decision can have a huge impact on brand identity on the Internet as they can now own .brand websites. This can change ways a brand markets itself digitally.
Shubhi Tandon Jun 23, 2011 9:30 AM
BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The channel feels that this is the best way to reach out to their TG – the urban youth.
Shubhi Tandon Jun 21, 2011 11:34 AM
As Solution Digitas divides to be Solution India and Digitas India, Kanika Mathur, President, Digitas India, speaks to exchange4media on the reason behind the change and what can now be expected from the company.
Shubhi Tandon Jun 16, 2011 9:01 AM
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