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Grey Worldwide India has added the Kwality Dairy India Ltd account to its kitty. The win follows a multi-agency pitch that had seen the participation of Euro RSCG, Law & Kenneth, Lowe Lintas, and McCann Erickson, besides Grey.
UTV World Movies and NBC have joined hands to help cancer patients. Some of Hollywood’s biggest stars are performing live as part of a first of its kind CSR initiative, titled ‘Stand up to cancer’. This performance will be aired on UTV World Movies and NBC and the proceeds will go to the cancer patients.
Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, has designed a campaign titled ‘India apni awaaz bacha ke rakho, aa raha hai Australia’. According to sources, the marketing budget has been pegged at around Rs 80-90 million.
India lost out to Sri Lanka in the finals of the Micromax Cup, but the series recorded an average TVR of 2.27, much better than the average TVR of 1.7 garnered by the Asia Cup, which was held in June 2010 and was won by India. According to media planners, factors like India playing more matches and better distribution network boosted the ratings for Micromax Cup. exchange4media finds out more on what worked for the series.
ESPN roping in Amitabh Bachchan as brand ambassador for the Champions League T20 tournament has evoked mixed reactions from media planners. exchange4media finds out from media planners whether Big B will help ESPN leverage numbers for the tournament, which starts from September 10, 2010.
Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.
Stage is set for the third annual edition of NewsNext, which will be held in Delhi on September 1, 2010. The theme this year revolves around ‘An industry in change - Has the shift begun?’ As in the previous editions, this year, too, sees a line-up of several insightful sessions such as ‘Reality of news content Vs its perception’, ‘News Television – Up close and Personal’, ‘News Television’s role for Brands’, and ‘Has the regional promise delivered?’, among others.
The recently launched campaign for Nissan Micra, stars the uber cool Ranbir Kapoor. The ad talks about the new features of the car, like the I-key, Push Button Start, Short turning radius, with Ranbir demonstrating the features to his peers.
Recently-released ‘Peepli Live’ is a scathing satire on a serious subject like farmers’ suicide. What the movie has also done is shown a not too flattering mirror to what Indian media has become today. Swooping down as vultures in the race for breaking news, and also the marked divide and snobbery that exists in the English media for vernacular media.
The exchange4media Group is on course to recognise and felicitate achievers in the television news sphere at the Indian News Broadcasting Awards (INBA) 2010. The third edition of the INB Awards will be held on September 1 in Delhi. The distinguished jury, led by Jury Chairman Vinod Mehta, came together in Delhi on August 21 to deliberate on the shortlists for the INB Awards.
After nearly a year of re-launching David, Ogilvy’s youngest brand has now moved into a new office space in Splendour Forum, Jasola, New Delhi. The office is fully operational now. David is headed by Vandana Das who is reporting to Sanjay Thapar, Group President, Ogilvy, North & East.
Working with celebrities today brings a whole new range of challenges. While celebs lend personality and high aspirational value to brands, it is also tied with the rise and fall of the popularity graph of the celebrity himself/ herself. In the second part of this special report, exchange4media finds out how brands steer away from controversial celebs and whether the industry can look beyond movie stars and cricketers as brand endorsers.
Brands have been utilising celebrities for quick impact or for breaking through the clutter for years now. However, in the last few years the brand and celebrity equation has evolved, at least for the advertisers, who have understood that celebrities while lending personality to a brand cannot overshadow the brand itself and should truly represent the brand. In this two part special, exchange4media explores the evolving relation of a brand and its celebrity ambassador.
Parachute Advansed’s latest TV campaign targets the young Indian woman with a single-minded value proposition – better growth of hair. The campaign aims at giving women seeking long hair a modern scientific rationale to re-affirm their beliefs in the traditional practice.
There is no denying that the English news genre has been one of the most hyperactive genres of the year gone by. This had less to do with action in the form of new players and much more to do with the constant attention that channels like Times Now, NDTV 24x7 and even newcomers like NewsX and News9 garnerd during the year. exchange4media takes a detailed look at how this genre has grown, the key trends, viewership profiles, ad volumes and more.
Saatchi & Saatchi has bagged the creative duties of Harley-Davidson in India. The 360 degree account win comes on the back of a multi-agency pitch. According to industry sources, the account size is pegged at around Rs 12-15 crore. Republic was the incumbent agency for Harley-Davidson.
Vodafone’s latest TVC introduces a new character – an animated talking parrot called Behram Anticharwala. No Zoozoos this time. How the sceptical parrot is convinced about the Rs 4 bonus card from Vodafone constitutes the gist of the TVC.
The Headlines Today’s office in the Capital was ransacked by suspected RSS workers. The attack was reportedly to protest a sting operation that was aired by the channel to expose the saffron brigade’s links to the Mecca Masjid and Ajmer Sharif bombers.
Gopal Krishnan has been roped in as Vice President for Mudra Delhi. He moves from Rediffusion Y&R, where he was Business Head for Airtel. This is Krishnan’s second stint with Mudra. He will be reporting to Ajay Naqvi , EVP Mudra and Head of Mudra North & East.
With most DTH players offering high definition television, the space is set to see some tough competition. Buoyed by the ongoing FIFA World Cup and the forthcoming Commonwealth Games, HDTV is witnessing a growth spurt in India. While media planners are excited about HDTV, they feel spectrum and bandwidth for HD transmission pose the biggest problem.
Saatchi & Saatchi has appointed Niharika Awal as Associate Creative Director. This is her second stint with the agency. Awal moves from Black Swan Life agency in Mumbai, where she was Creative Consultant. She has confirmed the development.
With a plethora of strong and established competitors in the market, Religare Mutual Fund has quite a job in hand to stand out. Its new TVC that states that putting things in the right place and the right hands make them flourish may be too generic a thought for a brand trying to make its presence felt. What was needed was a strong value proposition.
The next session that engaged that audiences on the Delhi leg of the exchange4media Conclave 2010 was, ‘Evolved Marketer: Lessons of an unprecedented Slowdown.’ It witnessed the participation of Gaurav Gupta, Director – Marketing, General Motors India, Himanshu Khanna, Director- Marketing, Wrigley India and Santosh Kanekar, Director - Marketing, Diageo India.
The Delhi leg of the exchange4media Conclave 2010 was held in the Capital on June 9. The annual flagship event of the exchange4media Group, the Conclave is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations. The theme for the Conclave this year is ‘Rebooting the Indian media and advertising industry’. The first session that kicked off the Conclave delved on ‘Media Service Brands – a creation of the past decade; what is next?’ and witnessed some riveting arguments from the star studded panel.
The new TVC for Paramount Cables takes the humour peg to get the message across that its wires are lead-free wires. The ad supports Paramount’s claim of launching India’s first lead-free wires, which do not harm one’s health.
Brand India’s success story amid a gloomy global slowdown scenario has been inspiring. However, now is the time to pave the path for the future and address issues like corruption, education and healthcare. These issues were covered in detail at a panel discussion on ‘Brand India – Determining the future’, organised by NewsX in partnership with the CEO Club India. exchange4media was the online partner for this event.
Introduced way back in 1907, Rooh Afza from Hamdard Laboratories has been seeking to keep up with the times. Actress Juhi Chawla had appeared in its TVCs a few years back to show how this ‘sharbat’ could fit into a modern household. The new TV campaign takes this peg further and revolves around everyday moments of celebration and positions Rooh Afza as the perfect refresher for these moments.
Following its inclusion in October 2008 in The Kantar Group, WPP’s information, insight and consultancy division, TNS, the world’s largest custom market research specialist, has been growing from strength to strength. In an exclusive conversation with exchange4media, Pedro Ros, CEO, TNS, highlighted the five areas that is agency is focusing on to spur further growth.
After having unveiled a new brand identity, NewsX, soon to be IMN News (Independent Media Network), has appointed MPG as its media agency of record. MPG won the business after a multi-agency pitch, which commenced a few months back. IMN News officials have confirmed the development to exchange4media.
After having unveiled a new brand identity, NewsX, soon to be IMN News (Independent Media Network) has appointed MPG as its media agency of record. MPG won the business after a multi-agency pitch, which commenced a few months back. IMN News officials have confirmed the development to exchange4media.
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