Authors
From a lean start-up to emerging as one of India’s leading matrimony portals, the Bharat Matrimony Group has come a long way as it continues to foray in various vertical spheres.
Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but also high visibility, triggering thoughts and conversations
Misbaah Mansuri Oct 4, 2017 8:29 AM
Experts herald that voice AI could be the next frontier in brand marketing
Misbaah Mansuri Sep 19, 2017 7:46 AM
A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.
Misbaah Mansuri Sep 15, 2017 7:45 AM
Songra reflects on the importance of content marketing to raise awareness on mental illnesses
Misbaah Mansuri Sep 12, 2017 8:39 AM
Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking
Misbaah Mansuri Sep 12, 2017 7:39 AM
Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the consumer insight they wish to tap into with their new logo and more
Misbaah Mansuri Sep 6, 2017 2:38 PM
The Jt. CEO of Mirum devours fluffy idlis, sleeps away the stress, watches movies and cools down over coffee on weekends
Misbaah Mansuri Sep 2, 2017 8:12 AM
Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will further fuel its growth
Misbaah Mansuri Sep 1, 2017 8:09 AM
Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities
Misbaah Mansuri Aug 25, 2017 8:15 AM
Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media
Misbaah Mansuri Aug 22, 2017 7:55 AM
In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI
Misbaah Mansuri Aug 22, 2017 7:53 AM
The proposition of 'hit gaane honge zyaada, yeh hai BIG FM ka vaada' gains 3,89,000 views on social media
Misbaah Mansuri Aug 19, 2017 8:16 AM
Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans
Misbaah Mansuri Aug 18, 2017 8:08 AM
The CEO of PVR Pictures talks about the new partnerships, the GST effect on theatres, selling off its stake in blueO and more
Misbaah Mansuri Aug 16, 2017 8:15 AM
From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.
Misbaah Mansuri Aug 14, 2017 8:12 AM
The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign
Misbaah Mansuri Aug 12, 2017 8:40 AM
Tarun Katial, CEO, Big FM loves to spend his weekends bonding with family, recharging at the spa or partying the night away
Misbaah Mansuri Aug 5, 2017 7:44 AM
We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...
Misbaah Mansuri Aug 4, 2017 8:28 AM
Dr. Bharadwaj speaks to exchange4media on the leadership turf of building strategies and scaling up operations with powerful go-to market architectures and embedded hi-impact execution capabilities
Misbaah Mansuri Aug 3, 2017 7:54 AM
The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.
Misbaah Mansuri Aug 3, 2017 7:34 AM
In conversation with exchange4media, Singh spoke about the new sponsorship deal with Tata, new logo, marketing strategy and more
Misbaah Mansuri Aug 2, 2017 7:52 AM
At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement building in social progress and marketing social firms
Misbaah Mansuri Aug 1, 2017 7:37 AM
Ram Cobain, Creative Strategist of Facebook Creative Shop, speaks to exchange4media on the strategy and creative assets that helped the ‘Gone Girl campaign’
Misbaah Mansuri Jul 28, 2017 7:56 AM
Reliance Industries launched the Jio phone with 4G enabled features aimed at further disrupting the country’s highly competitive telecom sector
Misbaah Mansuri Jul 27, 2017 7:52 AM
Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends across APAC and more
Misbaah Mansuri Jul 26, 2017 8:21 AM
A chat with Megha Tata, COO, BTVi on the channel’s content strategy, market share, digital and promotional plans
Misbaah Mansuri Jul 21, 2017 8:09 AM
In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget
Misbaah Mansuri Jul 20, 2017 7:48 AM
Soumen Das, Senior Marketing Manager, Skechers on the marketing strategy of the brand, marketing mix, key challenges and user-engagement activities
Misbaah Mansuri Jul 17, 2017 8:24 AM
Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even better
Misbaah Mansuri Jul 15, 2017 8:41 AM
Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars
Misbaah Mansuri Jul 12, 2017 8:11 AM
TOP STORIES
