48
Authors

Kulwinder Singh

guestcolumn@exchange4media.com @Kulwinder Singh

Guest Column: Will personalisation kill brand identity?

Guest Column: Will personalisation kill brand identity??blur=25

The user is seeking attention at some level, which questions the basics of 'brand identity', leading to an argument between brand identity & personalization, says Synechron's Kulwinder Singh

Kulwinder Singh Aug 30, 2013 3:08 PM