Authors
exchange4media Group Service

Iger, the Chief Executive Officer of Disney, joined the board in 2011
exchange4media Staff Sep 16, 2019 1:46 PM

The account will be serviced from the agency’s Mumbai office
exchange4media Staff Sep 16, 2019 1:02 PM

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness
exchange4media Staff Sep 16, 2019 12:41 PM

The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app
exchange4media Staff Sep 16, 2019 12:10 PM

The refreshed line-up will have shows such as Viewpoint, Bottomline, The Right Stand, Brass Tacks, Epicentre
exchange4media Staff Sep 16, 2019 11:05 AM

Some of our past winners include former Viacom18 COO Raj Nayak, WPP Country Manager CVL Srinivas and Dailyhunt’s Founder-CEO Virendra Gupta and President Umang Bedi
exchange4media Staff Sep 16, 2019 8:41 AM

The campaign has been conceptualised and created by Leo Burnett
exchange4media Staff Sep 15, 2019 6:00 PM

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content
exchange4media Staff Sep 15, 2019 10:00 AM

The video campaign will run throughout the month of September
exchange4media Staff Sep 14, 2019 4:00 PM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 14, 2019 9:24 AM

Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive
exchange4media Staff Sep 14, 2019 8:49 AM

Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season
exchange4media Staff Sep 14, 2019 8:38 AM

ChillOut: Karmakar, CCO, Ogilvy-West, is a self-confessed hyper romantic girl, who knows how to enjoy the good things in life after a hard week at work
exchange4media Staff Sep 14, 2019 8:30 AM

Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio
exchange4media Staff Sep 14, 2019 8:08 AM

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India
exchange4media Staff Sep 14, 2019 8:07 AM

Softline has rolled out the special campaign to promote its Comfort Fit Pocket Leggings
exchange4media Staff Sep 14, 2019 7:40 AM

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign
exchange4media Staff Sep 13, 2019 7:50 PM

Conceptualized by Leo Burnett Orchard, the campaign will be showcased on digital, video, social, OOH and broadcast platforms, covering a number of consumer touch points
exchange4media Staff Sep 13, 2019 7:18 PM

Radio Mango in association with Nerolac Healthy Home Paints flags off an Onam folklore-themed roadshow in Kerala
exchange4media Staff Sep 13, 2019 6:44 PM

In a tweet, the Prime Minister congratulated Fever FM for its innovative campaign to ensure reduced usage of single-use plastic
exchange4media Staff Sep 13, 2019 5:46 PM

Over 600 children from the Children’s Movement for Civic Awareness group along with Nickelodeon characters Shiva and Rudra participated in the drive
exchange4media Staff Sep 13, 2019 5:36 PM

Available in an all-new ‘videos’ tab in the Zomato app, videos will be categorized by genre letting users watch 3-15 minute videos across shows, recipes and sneak peek restaurant stories
exchange4media Staff Sep 13, 2019 4:25 PM

Athrey joins Twitter after over a year’s stint with India Today as Head of Marketing – Publishing
exchange4media Staff Sep 13, 2019 4:02 PM

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body
exchange4media Staff Sep 13, 2019 3:10 PM

The account will be serviced from the agency’s Mumbai office
exchange4media Staff Sep 13, 2019 2:45 PM

The platform – www.wrestlingtv.in – will be formally launched with the start of the UWW Senior World Wrestling Championships 2019, scheduled to begin in Kazakhstan on September 14
exchange4media Staff Sep 13, 2019 2:18 PM

Appointed in 2016, Kapoor was responsible for financial strategy, corporate finance and fostering the company's investor relationships
exchange4media Staff Sep 13, 2019 1:52 PM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix
exchange4media Staff Sep 13, 2019 1:17 PM

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it
exchange4media Staff Sep 13, 2019 9:06 AM