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The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India
exchange4media Staff Sep 20, 2019 1:04 PM
In this new role, Bhagat will be spearheading the communication and positioning strategies for the brand across the country
exchange4media Staff Sep 20, 2019 12:17 PM
Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads
exchange4media Staff Sep 20, 2019 11:56 AM
The mandate is aimed at establishing fashion as the key differentiator for the brand
exchange4media Staff Sep 20, 2019 11:33 AM
The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness
exchange4media Staff Sep 20, 2019 11:00 AM
Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore
exchange4media Staff Sep 20, 2019 10:24 AM
Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes
exchange4media Staff Sep 20, 2019 8:33 AM
With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities
exchange4media Staff Sep 20, 2019 8:28 AM
According to the NGO, tetra packs should be considered a single-use plastic
exchange4media Staff Sep 19, 2019 7:08 PM
The mandate includes digital creative strategy, social media campaign creation and performance marketing
exchange4media Staff Sep 19, 2019 6:36 PM
Watch Zee Kannada’s Comedy Khiladigalu Season 3 on 21st and 22nd of September starting 7:30 PM only on Zee Kannada and Zee Kannada HD
exchange4media Staff Sep 19, 2019 5:44 PM
Sutaria features in the brand's recently launched 2019-20 campaign
exchange4media Staff Sep 19, 2019 5:30 PM
Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer
exchange4media Staff Sep 19, 2019 5:22 PM
Building on the success of its maiden edition, Season 2 of the series will feature a strong and exclusive line up of some of India’s mega personalities
exchange4media Staff Sep 19, 2019 4:55 PM
In an interview with CNN’s Christiane Amanpour, Hollywood superstar Brad Pitt discussed his new film Ad Astra, his battle with alcoholism and the Me Too movement
exchange4media Staff Sep 19, 2019 4:17 PM
Mixed Route Juice will be managing the brand’s digital content, media and social media
exchange4media Staff Sep 19, 2019 3:02 PM
Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs, giving consumers access to a wide repertoire of content
exchange4media Staff Sep 19, 2019 2:38 PM
The first season of the LinkedIn ESPN Office Sports Quiz witnessed participation from 2246 working professionals from 1123 teams from different quarters
exchange4media Staff Sep 19, 2019 2:25 PM
Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers
exchange4media Staff Sep 19, 2019 2:05 PM
The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH
exchange4media Staff Sep 19, 2019 1:59 PM
Rungta will be based in Bangalore and will report to Rico Chan, Co-Head APAC, Verizon Media
exchange4media Staff Sep 19, 2019 1:22 PM
The agency also appointed five new Associate Executive Creative Directors - Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bangalore) and Sudhir Das (Delhi).
exchange4media Staff Sep 19, 2019 1:10 PM
The popular show has also been remade in Tamil, Malayalam and Kannada
exchange4media Staff Sep 19, 2019 12:59 PM
SpotX will provide ad tech solutions to power HOOQ’s regional advertising business across Indonesia, Thailand, Philippines, and Singapore
exchange4media Staff Sep 19, 2019 11:05 AM
IIM-A in its report stated that no significant increase in BARC’s current sample size is required with the proviso that the current cost levels are being maintained
exchange4media Staff Sep 19, 2019 10:41 AM
Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business
exchange4media Staff Sep 19, 2019 9:00 AM
The newly elected executive council of the ISA met on September 18
exchange4media Staff Sep 19, 2019 8:45 AM
More niche products are set to be launched in the next 3 months
exchange4media Staff Sep 18, 2019 6:32 PM
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