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Monthly active users expected to cross 10 million by FY20
exchange4media Staff Oct 14, 2019 12:35 PM
The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales
exchange4media Staff Oct 14, 2019 12:29 PM
Launching the Diwali campaign, Ranveer Singh will be donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling
exchange4media Staff Oct 14, 2019 12:09 PM
Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream
exchange4media Staff Oct 14, 2019 11:44 AM
Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month
exchange4media Staff Oct 14, 2019 8:49 AM
Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness
exchange4media Staff Oct 14, 2019 8:34 AM
Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference
exchange4media Staff Oct 14, 2019 8:29 AM
At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand
exchange4media Staff Oct 14, 2019 8:25 AM
It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5
exchange4media Staff Oct 14, 2019 8:23 AM
The campaign is also extended to print and digital to give it a complete 360-degree impact
exchange4media Staff Oct 13, 2019 6:00 PM
Vyas has started her new innings with a digital platform .
exchange4media Staff Oct 13, 2019 4:19 PM
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
exchange4media Staff Oct 13, 2019 10:00 AM
The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh
exchange4media Staff Oct 12, 2019 4:00 PM
Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations
exchange4media Staff Oct 12, 2019 12:02 PM
Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation
exchange4media Staff Oct 12, 2019 11:33 AM
The promotional offer will apply to Star's 16 a-la-carte channels including, Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV
exchange4media Staff Oct 12, 2019 11:20 AM
The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India
exchange4media Staff Oct 12, 2019 10:55 AM
The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx
exchange4media Staff Oct 12, 2019 10:23 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 12, 2019 9:14 AM
Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other
exchange4media Staff Oct 12, 2019 8:57 AM
Mittal, Head -Open Banking, Remittance and KYC, Phonepe, says payment platforms should work on winning trust of consumers
exchange4media Staff Oct 12, 2019 8:52 AM
The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai
exchange4media Staff Oct 12, 2019 8:39 AM
We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited
exchange4media Staff Oct 12, 2019 8:22 AM
Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'
exchange4media Staff Oct 12, 2019 8:20 AM
Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each
exchange4media Staff Oct 11, 2019 10:11 PM
ABP initiated a campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and thank them for their support
exchange4media Staff Oct 11, 2019 7:47 PM
Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season
exchange4media Staff Oct 11, 2019 7:30 PM
With Bedi on board, the brand aims to break barriers and scale new heights by showcasing the range of the all-natural and preservative-free products
exchange4media Staff Oct 11, 2019 6:09 PM
Café Roadies will be open at Gardens Galleria Mall in Noida from 11th October 2019
exchange4media Staff Oct 11, 2019 5:55 PM
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