Authors
exchange4media Group Service

The programme is aimed at supporting first-time internet users by giving them access to education content created by TikTok, said Sachin Sharma, Director of Sales and Partnerships, TikTok India
exchange4media Staff Oct 21, 2019 8:59 AM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV
exchange4media Staff Oct 21, 2019 8:55 AM

The film by Schbang highlights Air Buddy's ability to provide 'sweat-free' cooking without disturbing the gas flames of the stove
exchange4media Staff Oct 20, 2019 10:00 AM

The campaign highlights how Ellementry products blend form and functionality – making them the most thoughtful and beautiful gifts this festive season
exchange4media Staff Oct 19, 2019 1:38 PM

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres
exchange4media Staff Oct 19, 2019 1:18 PM

Apart from the Leo Burnett India campaign, the brand has co-created exclusive Diwali recipes with celebrity chef Sanjeev Kapoor
exchange4media Staff Oct 19, 2019 9:23 AM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 19, 2019 9:21 AM

The 'Every day, care' TVC is built around a narrative exploring different facets of care
exchange4media Staff Oct 19, 2019 8:58 AM

Bangladesh tour of India consisting of 3 T20Is and 2 Test matches begins on 3rd Nov 2019 and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla
exchange4media Staff Oct 19, 2019 8:50 AM

The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits
exchange4media Staff Oct 19, 2019 8:39 AM

The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'
exchange4media Staff Oct 19, 2019 8:24 AM

Reliance Jio witnessed subscriber growth with a net addition of 24 million during the quarter and 103 million during the previous twelve months
exchange4media Staff Oct 18, 2019 8:14 PM

Bohemian Rhapsody, a movie based on the life of Freddie Mercury is the highest grossing musical biopic in history and a must-watch on Hotstar Premium
exchange4media Staff Oct 18, 2019 7:08 PM

JackPack is a blazer that packs inside its own pouch to aid the swift transformation of looks from business to casual, without the task of carrying extra luggage
exchange4media Staff Oct 18, 2019 7:03 PM

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms
exchange4media Staff Oct 18, 2019 6:43 PM

The campaign was launched in May this year in collaboration with India’s leading chefs to curate exclusive recipes using Alpenliebe Juzt Jelly as an active ingredient
exchange4media Staff Oct 18, 2019 6:20 PM

The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future
exchange4media Staff Oct 18, 2019 5:34 PM

Nick clocked 483577 impressions to take the tenth spot on the list
exchange4media Staff Oct 18, 2019 4:56 PM

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences
exchange4media Staff Oct 18, 2019 4:38 PM

The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.
exchange4media Staff Oct 18, 2019 4:35 PM

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group
exchange4media Staff Oct 18, 2019 3:46 PM

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format
exchange4media Staff Oct 18, 2019 3:46 PM

The study explores consumer attentiveness and emotional response to different content experiences online
exchange4media Staff Oct 18, 2019 1:54 PM

The participants included Dr Megha Patnaik, Fellow, Esya Centre and Assistant Professor, Indian Statistical Institute, & Intellectual Property expert Dr Mark Schultz
exchange4media Staff Oct 18, 2019 1:40 PM

Upadhyay will spearhead Pee Safe’s B2B partnerships and alliances
exchange4media Staff Oct 18, 2019 1:24 PM

The move follows of reduction in ala carte prices by some of the broadcasters
exchange4media Staff Oct 18, 2019 1:01 PM