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exchange4media Group Service
The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes
exchange4media Staff Oct 30, 2019 2:27 PM
UC Browser along with short video app VMate has introduced customized in-app games around ‘Housefull 4’ and Diwali
exchange4media Staff Oct 30, 2019 2:22 PM
The campaign celebrates the power to change, evolve and kindle new thinking
exchange4media Staff Oct 30, 2019 2:11 PM
The OTT platform’s comedy genre will see a line-up of superstar comedians from Bollywood & Television like Bharti Singh, Ali Asgar, Sahil Khattar, Sungandha Mishra, Suresh Menon and many more.
exchange4media Staff Oct 30, 2019 2:06 PM
In efforts to be more inclusive and become the true citizen engagement platform, MyGov intends to add other Indian language content, to reach beyond Hindi-speaking areas.
exchange4media Staff Oct 30, 2019 1:43 PM
The Licensing Room is a webinar series for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business
exchange4media Staff Oct 30, 2019 1:20 PM
The Chhath Puja festive pack is designed to bind the festive feeling over a special cup of tea with the entire family
exchange4media Staff Oct 30, 2019 1:16 PM
The #Heritage Bytes# campaign targets health conscious and nutrition oriented millennials, discerning home makers and career oriented working women.
exchange4media Staff Oct 30, 2019 12:55 PM
The policy issuance will be made on a real-time basis at the IOB Bank branches to its customers
exchange4media Staff Oct 30, 2019 12:46 PM
Shaurya comes with over 22 years of expertise and was previously Senior Director, Customer Experience at Infosys
exchange4media Staff Oct 30, 2019 12:23 PM
The funding is one of the largest investments into digital streaming in the subcontinent
exchange4media Staff Oct 30, 2019 12:11 PM
Nanavare is an experienced marketing professional having worked in various industries across Print, Television, Cinema & Ambient Media
exchange4media Staff Oct 30, 2019 11:40 AM
Uday Shankar, President, The Walt Disney Company, APAC & Chairman of Star & Disney India, will take the audience through his journey in the media and entertainment industry over the past three decades
exchange4media Staff Oct 30, 2019 11:05 AM
Focusing on consumer experience, Ajey Mehta, VP & Region head (APAC), HMD Global (the house of Nokia phones) talks to exchange4media about the phone updates that keep getting better over time
exchange4media Staff Oct 30, 2019 8:52 AM
Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season
exchange4media Staff Oct 30, 2019 8:50 AM
Facebook has said it will be showing ads based on information users share in the tool - Preventive Health
exchange4media Staff Oct 30, 2019 8:40 AM
Virendra Somwanshi brings with him 22 years of vast experience across various roles. Prior to joining Motilal Oswal, he has worked with BOB Capital Market, as Head - Wealth Management & Equities
exchange4media Staff Oct 30, 2019 8:35 AM
Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands
exchange4media Staff Oct 29, 2019 6:28 PM
Announces 2020 Content Agenda with focus on 8 industry-driven themes
exchange4media Staff Oct 29, 2019 12:19 PM
The Tamil version of game show ‘Who Wants To Be A Millionaire’ will be hosted by Radikaa Sarathkumar
exchange4media Staff Oct 29, 2019 11:45 AM
On acquisition, Banijay Group will own almost 200 production companies in 23 territories and the rights for close to 100,000 hours of content
exchange4media Staff Oct 29, 2019 9:43 AM
exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.
exchange4media Staff Oct 29, 2019 8:59 AM
Sun TV, with 908 million impressions, retained its second position among top 10 channel in the across genre category among all platforms
exchange4media Staff Oct 29, 2019 8:49 AM
The film has been created by Kolkata based advertising agency, Shreyansh Innovations
exchange4media Staff Oct 29, 2019 8:30 AM
Education category moves to top with 26% share in Q2, was at 11% in previous quarter
exchange4media Staff Oct 29, 2019 8:25 AM
The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote
exchange4media Staff Oct 29, 2019 8:19 AM
Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.
exchange4media Staff Oct 27, 2019 6:00 PM
Consumers will also be exposed to Ferrero Rocher precious Diwali TVC on YouTube and OTT platforms like Sony Live and Voot
exchange4media Staff Oct 27, 2019 10:00 AM
Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way
exchange4media Staff Oct 26, 2019 4:00 PM
Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.
exchange4media Staff Oct 26, 2019 2:20 PM
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