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Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.
Arwa Sultanali Oct 20, 2011 11:28 AM
Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.
Arwa Sultanali Oct 19, 2011 8:23 AM
As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.
Arwa Sultanali Oct 17, 2011 10:39 AM
As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.
Arwa Sultanali Oct 17, 2011 10:37 AM
Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.
Arwa Sultanali Oct 17, 2011 10:30 AM
Spatial Access, a company that looks at measuring all kinds of marketing investments, , has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.
Arwa Sultanali Oct 14, 2011 9:57 AM
Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.
Arwa Sultanali Oct 14, 2011 9:53 AM
Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.
Arwa Sultanali Oct 13, 2011 10:30 AM
As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.
Arwa Sultanali Oct 12, 2011 11:19 AM
Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.
Arwa Sultanali Oct 10, 2011 11:21 AM
It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.
Arwa Sultanali Oct 10, 2011 11:17 AM
The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.
Arwa Sultanali Oct 10, 2011 11:14 AM
After a slew of unsuccessful shows, Imagine TV is pinning its hopes on The music talent hunt reality series ‘The Voice’. Nikhil Madhok, Senior Director – Marketing and Communications, Imagine TV, speaks on the expectations from the new show...
Arwa Sultanali Oct 7, 2011 9:00 AM
The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.
Arwa Sultanali Oct 5, 2011 10:37 AM
More players have added to the overall readership of Gujarati dailies. However, as per the IRS 2011 Q2 results, it’s a mixed bag for Gujarati publications in comparison to last year as well as 2011 Q1.
Arwa Sultanali Oct 4, 2011 9:01 AM
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