Authors
Apeksha reports on technology and the digital domain. She is a B.Tech graduate turned media professional with 6+ years of experience working in the broadcast industry as a business reporter and has done social media marketing.
In an exclusive interview, Zomato’s new Business Head, Global Ad Sales, talks about his vision and mission to upscale the online food-ordering platform
Apeksha Mishra Aug 9, 2018 8:55 AM
Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms
Apeksha Mishra Aug 9, 2018 8:51 AM
Prime Minister Narendra Modi, BJP President Amit Shah and Congress President Rahul Gandhi among those who expressed condolence
Apeksha Mishra Aug 8, 2018 12:02 PM
Campbell Brown, Head - News Partnerships, Facebook, spoke about reducing fake news and their participation with organizations to address news literacy in India at an event in Delhi
Apeksha Mishra Aug 6, 2018 8:55 AM
Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achieve its goal.
Apeksha Mishra Aug 3, 2018 8:52 AM
Aakrit Vaish explains the importance of chatbots in the digital era
Apeksha Mishra Aug 1, 2018 8:53 AM
Experts take on how to woo consumers at the BW Marketing Whitebook Summit, 2018
Apeksha Mishra Jul 30, 2018 8:53 AM
Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste
Apeksha Mishra Jul 30, 2018 8:52 AM
Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Snapchat
Apeksha Mishra Jul 26, 2018 8:52 AM
LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product
Apeksha Mishra Jul 25, 2018 8:58 AM
Business leaders discuss what defines brand advocates and how it can be the mantra of success
Apeksha Mishra Jul 24, 2018 8:53 AM
At the Pitch Top 50 Brands 2018, Mitra said that along with measuring success metrics it is imperative to confirm if the brand is a consumer brand or not
Apeksha Mishra Jul 20, 2018 8:59 AM
Industry praises TRAI's landmark recommendations regarding user privacy, control over personal data and transparency
Apeksha Mishra Jul 18, 2018 9:00 AM
Experts' take on brands supercharging campaigns with branded emojis
Apeksha Mishra Jul 17, 2018 8:58 AM
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Your access not for sale, big victory for all internet users, say Industry experts
Apeksha Mishra Jul 13, 2018 8:56 AM
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