Aditi Raval

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Vasantha V Kumar, Director, Marketing & Communications, India & South Asia, IBM gives a different spin to the concept of reinventing brands by challenging CMOs to step up their game and transform themselves to digital pacesetters

Aditi Raval Mar 25, 2014 7:47 AM

With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry experts

Aditi Raval Feb 17, 2014 9:15 AM