out-of-home
At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition
Anjali Thakur Nov 8, 2019 8:32 AM
The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk
exchange4media Staff Oct 31, 2019 3:42 PM
South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options
exchange4media Staff Oct 31, 2019 8:09 AM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising
Neethu Mohan Oct 22, 2019 8:40 AM
Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season
Anjali Thakur Oct 21, 2019 8:46 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app
Anjali Thakur Sep 4, 2019 8:10 AM
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
Anjali Thakur Sep 3, 2019 8:25 AM
The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport
exchange4media Staff Aug 30, 2019 7:58 PM
According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital
Dolly Mahayan Aug 29, 2019 8:36 AM
Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years
Anjali Thakur Aug 28, 2019 9:17 AM
Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years
Anjali Thakur Aug 27, 2019 8:29 AM
The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure
Anjali Thakur Aug 7, 2019 8:41 AM
Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more
Anjali Thakur Aug 2, 2019 8:24 AM
Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business
Anjali Thakur Jul 25, 2019 8:27 AM
The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs
exchange4media Staff May 17, 2019 1:19 PM
The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar
exchange4media Staff Mar 29, 2019 1:07 PM
At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?
exchange4media Staff Mar 4, 2019 8:21 AM
Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards
Anjali Thakur Feb 21, 2019 8:18 AM
