Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

Times OOH leveraged on its network of over 200 digital screens at the airport; Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen

exchange4media Staff Nov 6, 2019 12:54 PM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country

exchange4media Staff Nov 2, 2019 4:00 PM

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India

exchange4media Staff Oct 31, 2019 3:11 PM

South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options

exchange4media Staff Oct 31, 2019 8:09 AM

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

The multi-city OOH campaign is currently live across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh and Udaipur

exchange4media Staff Oct 22, 2019 3:13 PM

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan Oct 22, 2019 8:40 AM

The campaign will be rolled out across TV, Digital & OOH media in nine languages - Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali

exchange4media Staff Oct 21, 2019 11:28 AM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group

exchange4media Staff Oct 18, 2019 3:46 PM

Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies

Anjali Thakur Oct 15, 2019 9:12 AM