Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

The digital pillars have been installed at the baggage reclaim area at Domestic arrivals

exchange4media Staff Aug 30, 2019 7:15 PM

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff Apr 25, 2019 11:31 AM

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands

exchange4media Staff Mar 9, 2019 10:46 AM

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff Mar 8, 2019 8:36 PM

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff Mar 4, 2019 8:21 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

The 9th edition of exchange4media group's NEONS Awards for outdoor advertising & digital signage will be held on March 8, 2019 at The Leela Ambience, Gurugram

exchange4media Staff Mar 1, 2019 8:13 AM

At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’

Anjali Thakur Feb 27, 2019 9:09 AM

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur Feb 15, 2019 9:06 AM