According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

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Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

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There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

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