Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Launch India's first business content-driven, real-time DOOH network BizTalk

exchange4media Staff Aug 26, 2019 11:31 AM

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff Jul 1, 2019 4:34 PM

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

The bicycle sharing system conceptualized by Signpost India has empowered all women team to rise in skilled hands right from the maintenance to distribution chain

exchange4media Staff Mar 8, 2019 1:27 PM

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff Feb 18, 2019 2:20 PM

The signage has been installed at Ambience Mall, Vasant Kunj, Delhi.

exchange4media Staff Dec 11, 2018 8:24 AM

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network

exchange4media Staff Oct 23, 2018 11:55 AM

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM