Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Abhishek Gupta Feb 26, 2020 11:33 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 4:49 PM

Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come

Nafisa Shaheen Jan 29, 2020 11:03 AM

Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments

Abhishek Gupta Jan 28, 2020 12:36 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

Aakar Patel & Dr. R. Venkata Kesavan Nov 29, 2019 9:18 PM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

An interaction with Shailesh Goyal, Founder & Chief Executive, Simulations Public Affairs Management Services Pvt Ltd. shares insights on the role of regional PR agencies in the industry today

Nafisa Shaheen Nov 4, 2019 4:22 PM

Singla, Founding Managing Partner of Astrum, talks about his journey in the public relations industry and the future of the sector

Nafisa Shaheen Oct 23, 2019 2:31 PM

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

exchange4media Staff Oct 9, 2019 11:17 AM

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views

exchange4media Staff Aug 27, 2019 9:01 AM

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

Mohit Burman was named Vice Chairman and Aditya Burman has been inducted as a non-executive additional director on the company’s board

exchange4media Staff Jul 19, 2019 3:55 PM

The first three ads garnered 28 million views across digital platforms

exchange4media Staff Jun 29, 2019 6:00 PM

The campaign comprising a series of films for Digital and TV has been conceptualized by Ogilvy North

exchange4media Staff Jun 15, 2019 8:42 AM

The league intends to use the capital to fund league operations, expand into esports and establish key international partnerships

exchange4media Staff Jun 13, 2019 1:46 PM

Prior to this, Pandey was Category Head – Beverages at Dabur India

exchange4media Staff May 27, 2019 2:33 PM

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

Backed by Dabur India Ltd.’s Amit Burman, the first edition of Ultimate Kho Kho will have 8 teams with eminent national and international players

exchange4media Staff Apr 2, 2019 4:33 PM