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Hindustan Unilever continues to dominate the advertiser’s list

sunny saini Oct 4, 2021 10:36 AM

anupriya?blur=25

Other elected members of the executive committee include Vivek Srivastava, Rana Barua, Mohit Joshi, Kunal Lalani and Rohan Mehta.

sunny saini Oct 1, 2021 4:24 PM

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Powered by a deep insight into consumer behaviour, Livspace sets new benchmarks in brand marketing fueled by innovative collaborations

sunny saini Sep 29, 2021 6:02 PM

OMD India?blur=25

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...

exchange4media Staff Jul 26, 2021 6:27 PM

OMD India?blur=25

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:27 PM

OMD India?blur=25

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:24 PM

OMD India?blur=25

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:23 PM

OMD India?blur=25

Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore

exchange4media Staff Jul 26, 2021 6:22 PM

Manoj Adlakha, CEO, American Express Banking Corp?blur=25

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

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Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

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The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

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As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

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Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

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In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

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If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

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Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff Jun 29, 2019 1:54 PM

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The average advertisement minutes sold per show per screen stood at 6.85 min for the fourth quarter of 2019 

exchange4media Staff May 22, 2019 12:51 PM

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The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

exchange4media Staff Feb 22, 2019 8:22 AM

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In 2018, the AYUSH Ministry received 358 cases pertaining to misleading ads and claims regarding herbal, ayurvedic and other such products

exchange4media Staff Dec 28, 2018 8:37 AM