Govt won’t interfere with content of OTT platforms, assures Prakash Javadekar

n a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

e4m by exchange4media Staff
Published: Mar 5, 2021 12:27 PM  | 1 min read

Union Minister of Information and Broadcasting Prakash Javadekar, on Thursday, held an interaction with representatives of various over the top (OTT) platforms including from ALTBalaji, Disney+ Hotstar, Amazon Prime Video, Netflix, Jio TV, ZEE5, Voot, Shemaroo, and MX Player.

While appreciating that the OTT platforms have welcomed the new rules, Javadekar also sought to dispel rumours by clarifying that no member in the self-regulating body will be appointed by the government. The minister wants to allay the fears of OTT platforms that the government will interfere with digital content.

According to a PIB release, the industry representatives welcomed the rules and thanked the minister for addressing most of their concerns. Finally, the minister added that the government is open to any clarification or queries from the industry.

Speaking on the power of the government under the rules, the minister informed that the government will create the Inter-Departmental Committee to look at complaints that remain unresolved at the self-regulatory level.

Informing the industry representatives about the provisions of the rules, the minister said it merely requires them to disclose information and that there is no requirement of registration of any kind with the ministry. He added that a form for this will be ready soon.

Furthermore, he said the rules focus on the self-classification of content instead of any form of censorship. Further, OTT platforms are expected to develop an effective grievance redressal mechanism.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube